Audit Your Google Ads Agency — Independent Data, No Conflicts of Interest
Whoever manages your Google Ads controls what you see. That is not an accusation — it is a structural reality. The people running your campaigns are the ones producing your reports.
viaCMO provides an independent Google Ads audit — no retainer, no management relationship, no vested interest in any outcome. Just the data on what is actually happening in your account.
Read-only access · No credit card required · Nothing changes without your approval
The Problem
What Summary Reports Highlight vs What Independent Analysis Reveals
What your agency's monthly report highlights
- "Impressions up 40%"
- "Strong CTR performance"
- "Ongoing optimisation"
- "Positive momentum"
- "Expanding reach"
What an independent analysis of the same account reveals
- CPA up 23% vs Australian benchmark — impressions bought at the wrong intent level
- Conversion tracking broken — CTR data is the only reliable metric in the report
- No changes detected in 47 days — zero activity logged in account history
- Grade: D+ (42/100) — three critical structural issues unaddressed
- Search partner network enabled with no CPA comparison — 34% of budget on partner traffic at 2.1x cost
The above is not a hypothetical. These are the findings that appear in viaCMO audits of accounts where the agency's own reports led with positive metrics.
How It Works
What Makes an Independent Google Ads Audit Different
An independent audit is only independent if the auditor has no financial relationship with the account manager and no stake in the outcome of the analysis. viaCMO satisfies both conditions.
No retainer. viaCMO is paid by the account owner, not the agency.
No management fee. The platform does not earn more if your budget increases.
No relationship with the agency. viaCMO does not contact, report to, or have any commercial relationship with whoever manages your account.
Read-only access. Nothing in your account is changed without your explicit approval.
Second Opinion
Getting a Second Opinion on Your Google Ads
A Google Ads second opinion is structurally different from a competitor agency review. A competitor has its own financial interest in the outcome. viaCMO does not.
The audit grades your account against 100 deterministic criteria — the same criteria regardless of who manages the account, what the agency charges, or what the monthly report says. The grade is what the data shows.
Accountability Loop
Google Ads Accountability — Month by Month
A single audit tells you where the account stands today. Monthly accountability tells you whether things are actually getting better. viaCMO tracks three things each month:
Change Detection
Every change to your Google Ads account is logged and matched to previous recommendations. If a recommendation was made and no change was implemented, that is recorded. The data does not tell you why — only that action was or was not taken.
Did It Work?
For every implemented change, viaCMO produces before-and-after performance evidence within the correct assessment window. Negative keyword changes are assessed after 7 days. Bid strategy changes require 21 days minimum. Structural changes require 30 days. Inconclusive results are reported as inconclusive — not framed as 'early signs are promising.'
Grade Trends
Month-by-month grade movement with the specific structural drivers identified. A grade improvement from D to C is reported as fact with context — not framed as success.
FAQ
Common Questions
Get an Independent Audit of Your Google Ads Account
Connect your account in 60 seconds. Read-only access — nothing changes without your approval. The free 25-point health check runs immediately and shows you where the account stands before you see the full report.
Get an Independent AuditNo credit card · Read-only · Nothing changes without your approval