Question 1

What is VIA?

Accepted Answer

VIA is the viaCMO AI Account Manager. VIA walks you through each recommendation in a structured session, explains the issue, shows the evidence, and waits for your decision. You decide what happens with each recommendation: queue it for automatic execution, flag it for manual action, or reject it. If VIA detects a measurement conflict, you can defer the change to keep attribution clean. Nothing runs until you confirm the full batch.

Question 2

How does a VIA session work?

Accepted Answer

VIA presents one recommendation at a time. For each, you see the issue, the evidence (data supporting the recommendation), and the proposed change. You decide what to do with each one. Queue it for automatic execution, commit to implementing it manually, reject it, or defer it if VIA flags a measurement conflict. After all decisions, VIA shows a batch summary. CONFIRM or DENY the full batch.

Question 3

What changes can VIA make automatically?

Accepted Answer

Five types: negative keywords, bid strategy adjustments, budget adjustments, ad copy split test challengers, and ad copy for under-tested ad groups. For ad copy recommendations, you can pick and choose individual headlines and descriptions before approving. Toggle entire challengers on or off, or select specific assets. Google Ads minimums (3 headlines, 2 descriptions) are enforced automatically. All other recommendation types generate step-by-step instructions for manual implementation.

Question 4

Can VIA make changes without my approval?

Accepted Answer

Never. VIA cannot execute any change without your approval. You must review each recommendation, decide what to do with it, and confirm the full batch before anything happens. Write access without approval is architecturally impossible.

Question 5

How long does a VIA session take?

Accepted Answer

Depends on your recommendation count. Each recommendation takes 30-60 seconds to review. An account with 10 recommendations might take 10 minutes. You can pause and resume sessions. Progress is saved.

Question 6

How does landing page analysis work?

Accepted Answer

viaCMO fetches all destination URLs from the Google Ads API, classifies each as homepage, relevant, or irrelevant, and uses sitemap matching to suggest better alternatives when a campaign is sending traffic to the homepage. Landing page analysis runs on all paid report types (welcome, monthly, ad-hoc). It is not available in the free pre-audit or health checks.

Question 7

Is the scoring algorithm AI-powered?

Accepted Answer

The 100-point account score is calculated by a deterministic algorithm. Same inputs always produce the same score — no AI involved. AI (Claude) is used in three specific places: generating Responsive Search Ad copy for the ad relevance, split test winner, and under-tested ad group recommendations; classifying ambiguous search terms by intent; and powering VIA session conversation. Scoring, grading, categorisation, recommendation triggers, and change-history matching are all deterministic code.

Question 8

How many issue types does viaCMO detect?

Accepted Answer

viaCMO detects 22 distinct issue types across account structure, bid strategy, search term quality, ad performance, landing pages, conversion tracking, Shopping campaigns, and Performance Max. Five of these can be auto-executed via the Google Ads API within a VIA session: negative keywords, bid strategy alignment, budget scaling, ad copy split test winners, and ad copy for under-tested ad groups. The remaining 17 are manual-only and come with step-by-step instructions.

Question 9

What is measurement group gating?

Accepted Answer

VIA groups recommendations by measurement signal: traffic quality (3–7 days), creative (7–14 days), bidding (2–4 weeks), and budget (7–14 days). When two changes affect the same signal simultaneously, attribution becomes impossible. VIA detects these conflicts and surfaces a Defer option, allowing you to isolate changes across measurement windows. Changes also execute in dependency order: traffic cleanup before algorithm changes, budget adjustments last.

Question 10

What happens if my account changes between session and execution?

Accepted Answer

VIA re-validates every change against your live Google Ads account before executing. If someone manually changed a bid strategy or budget between your session and batch confirmation, VIA catches the conflict and blocks the stale change instead of blindly applying it. Blocked changes are logged with the reason.

Google Ads Management Tool — Grade, Execute, and Measure in One Platform

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Approve

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What VIA Can Execute Automatically

Measurement-Safe Execution

Landing Page Analysis

Search Term Intent Classification

AI-Generated Ad Copy

What a Session Looks Like

You Stay in Control

Nothing runs without confirmation

Every decision recorded

Matched to next report

Checked against your live account first

Revoke in 10 seconds

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