The Reporting Layer Your Clients Actually Trust
Monthly Google Ads reports, independently graded. Structured optimisation sessions across every account. Your clients see the work — before they think to ask about it.
Managing 5+ client accounts? Talk to us about volume pricing
Agencies Lose Clients to Doubt, Not Performance
You're doing good work. Your clients can't always tell.
Most agency reporting shows metrics. Spend. Clicks. Conversions. A few green arrows. It answers “what happened” but not “is this good?” — and clients know the difference. When results plateau, or a competitor pitches them, the question isn't “did my agency work hard?” It's “can I trust what I'm being shown?” viaCMO answers that question before it gets asked.
Independent Reports Your Clients Believe
viaCMO grades each account against a 100-point deterministic scoring system: five weighted categories, hard caps for critical failures, no interpretation layer that can be edited to read better.
The grade comes from the account. Not from you. That's the point.
When a client receives a B+ grade on your watch, it's more credible than any case study you could write. When the grade improves month-on-month with a clear change history attached, you've built an accountability record that's very hard to argue with.
- ✓Independent grade across 5 scoring categories: structure, efficiency, responsiveness, growth readiness, compliance
- ✓Monthly accountability reports that track what changed, match changes to recommendations, and validate whether they worked
- ✓Change history pulled directly from Google Ads. No manual reporting, no curated highlights
- ✓Grade progression over time. The trend line is the proof of work
Account Grade
Your Accounts
4 connectedCoastal Plumbing Melbourne
Sydney Dental Care
Urban Pet Supplies
Brisbane Fitness Hub
One Account Manager. Dozens of Accounts.
Optimisation sessions with VIA handle the execution work across your entire client portfolio.
For each account, VIA reviews validated recommendations with your team, one at a time. Approve a change and it executes via the Google Ads API. Acknowledge it for manual implementation. Reject it with reasoning recorded.
The session log, the decisions, the executed changes — all of it captured and reflected in the next monthly report.
What used to require a junior account specialist checking in on every client account is now a structured queue. You set the direction. VIA handles the implementation. Every approved change is tracked.
- ✓VIA sessions across accounts. Same structured process, every time
- ✓Auto-execution for approved changes via Google Ads API
- ✓Decision log attached to every account for full traceability
- ✓Free up senior time for strategy, not maintenance
Give Clients Access, Not Just Updates
Clients can log in and view their own account's reports, grade history, and recommendation tracking. They see the same data you do.
This isn't a risk — it's the asset.
Agencies that offer independent, verifiable reporting don't get fired over a bad month. They've already established that the numbers are real, the changes are tracked, and the outcomes are evidenced. Doubt doesn't get a foothold.
The alternative — keeping clients at arm's length from their own performance data — is increasingly the reason agencies lose accounts.
Grade History
Melbourne Dental Co
Setup Takes Minutes Per Account
Connect
Connect the client's Google Ads account via OAuth. Read and write access, no credentials shared
Configure
Configure business context: industry, model, targets
Pre-Audit
Free 25-point pre-audit runs immediately. Score and projected grade in minutes
Subscribe
Subscribe for monthly accountability reporting and VIA sessions
Each client account has independent credits, independent reports, independent session history. Portfolio management from a single login.
Talk to Us About Portfolio Pricing
Per-account pricing that scales with your portfolio. Two tiers, same independence.
Accountability
Independent reporting and tracking
- ✓Monthly accountability report
- ✓Pre-audit + health checks
- ✓Ad-hoc snapshots
- ✓Grade progression tracking
- ✓Change history from Google Ads
Action
Reports + VIA optimisation sessions
- ✓Everything in Accountability
- ✓VIA optimisation sessions
- ✓Auto-execution via Google Ads API
- ✓Decision log per account
- ✓Batch confirmation workflow
Volume pricing available for 5+ accounts.
Frequently Asked Questions
Questions About Agency Use
Start With One Account
Run the free pre-audit on your best-performing client account. See the grade, the scoring breakdown, and the projected improvement from implementing the top recommendations. If the output isn't worth showing your client, it costs you nothing.
Get Your Free AuditManaging 5+ accounts? Talk to us about volume pricing →