About viaCMO
Independent Google Ads accountability for Australian businesses.
Why viaCMO Exists
In every professional field, the people doing the work aren't the ones who verify it. Financial statements have external auditors. Insurance claims have assessors. But in digital advertising, the same team that manages your spend writes the report card.
That's not an accusation — it's an observation about incentive structures. When reporting and management sit under the same roof, the incentive to lead with good news is always present. Not because anyone is acting in bad faith, but because the structure makes objectivity genuinely difficult.
viaCMO exists because Google Ads should have an independent verification layer. One that works whether you use an agency, a freelancer, or manage campaigns yourself.
The Independence Principle
viaCMO has no management fee, no retainer, and no vested interest in the outcome. Independence is the product.
viaCMO gets paid for accountability, not management. We have no incentive to make your account look better or worse than it is. The business model only works if the analysis is accurate.
If the data says your conversion tracking is broken, the report says your conversion tracking is broken. If the data says your agency is performing well, the report says that too.
Australian Built
AUD Pricing
No currency conversion. No hidden fees. All pricing in Australian dollars.
Privacy Act 1988 Compliance
viaCMO complies with Australian privacy law. Your data is protected under the same legislation that governs Australian businesses.
Timezone-Aware Reporting
Reports are generated in your timezone. Monthly accountability reports land when you expect them, not at 3am.
What We're Building Toward
Google Ads is the first channel. The accountability model applies to any channel with structured data.
The same approach works anywhere the data is measurable: Meta Ads, LinkedIn, email, SEO.
We're starting where the problem is most acute and the data is most structured. But the vision is bigger: a single source of truth for marketing accountability across every channel your business uses.
Find Out What Your Google Ads Are Actually Doing
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