Independent Google Ads Accountability for Businesses, Agencies and Marketing Teams
Three Audiences. One Accountability Standard.
You Pay for Google Ads Management
You've invested in professional management. viaCMO gives you the independent benchmark to see how that investment is performing, and the data to have better conversations about what comes next.
- ✓An independent performance grade from outside the management relationship
- ✓Monthly change tracking showing what was modified and whether it moved the needle
- ✓A shared data layer that gives you and your agency the same starting point
Grade Trend
Previous
62/100
Current
74/100
Accountability Scorecard
5 of 7 recommendations implemented
Did It Work?
Recommendations
You're paying for 'DIY plumbing' and 'plumbing courses' clicks
23% of your search terms in the last 30 days are irrelevant.
Your best campaign is budget-capped. You're leaving leads on the table
Converts at $42 CPA but only captures 54% of available searches.
Ad copy CTR is 40% below industry benchmark
Current CTR: 2.1% vs benchmark: 3.5%. Headlines missing key selling points.
You Run Your Own Ads
You know enough to run campaigns. Not always enough to know if they're running well.
- ✓Prioritised fixes so you know what to tackle first
- ✓Plain-language explanations of why each issue matters
- ✓VIA handles execution after you approve
You Manage Client Accounts
Independent reporting gives your clients confidence in the work.
- ✓Multi-account reporting with structured audits across client portfolios
- ✓Independent client reports that demonstrate value before questions arise
- ✓VIA sessions across accounts for approved optimisations at scale
Sydney Smile Dental
ActiveHealthcare · Lead Generation · Action Tier
71/100
Current Grade
4 Apr 2026
Next report · 15 days
20 passing · 3 warning · 2 critical
Recent Activity
Monthly Report
71/100
Welcome Report
62/100
Health Check
22/25
Regardless of Your Situation, You Get All of This
Free Pre-Audit
25-point health check on connection. Score and projected grade in minutes.
100-Point Grade
Deterministic scoring across five weighted categories. No AI interpretation.
Welcome Report
Full account analysis, campaign breakdown, and prioritised recommendations.
Monthly Accountability
Track changes, match to recommendations, validate what worked.
VIA Sessions
Structured recommendation review with auto-execution for approved changes.
Health Check Credits
Run on-demand checks between monthly reports when you need immediate feedback.
Frequently Asked Questions
Questions About Our Solutions
Find Out What Your Google Ads Are Actually Doing
Free 25-point health check. No credit card. Results in minutes.
Get Your Free AuditNothing changes without your approval.